The classic app launch
Recipe #1iOS → App Store, Android → Play, desktop → marketing site. The default smart link.
rules.ymlcopy
1iosapps.apple.com/spfy
2androidplay.google.com/spfy
3*spfy.fm
Country-localized App Store
Recipe #2Send US-iOS to the US store, JP-iOS to the JP store, etc. Helps with reviews and rankings.
rules.ymlcopy
1ios · usapps.apple.com/us/app
2ios · jpapps.apple.com/jp/app
3ios · *apps.apple.com/app
4*spfy.fm
TikTok vs. Instagram split
Recipe #3Different landing pages by referrer — find out which platform actually converts.
rules.ymlcopy
1ref=tiktok.comspfy.fm/tiktok
2ref=instagram.comspfy.fm/insta
3*spfy.fm
Drop-day routing window
Recipe #4Route to a presave page before launch, the live track during launch week, back to artist after.
rules.ymlcopy
1before 2026-06-01spfy.fm/presave
22026-06-01..06-07spfy.fm/track
3*spfy.fm/artist
A/B paid traffic split
Recipe #5Send 50/50 to two landing variants. Stick by cookie so the same visitor sees the same one.
rules.ymlcopy
1split A · 50%spfy.fm/v-a
2split B · 50%spfy.fm/v-b
Influencer sub-IDs
Recipe #6One link, ?sub=creator123 appended. Per-creator stats roll up automatically.
rules.ymlcopy
1sub=*spfy.fm/?via={sub}
2*spfy.fm