TopicAllLaunchMobileGrowthAnalyticsQRMigrationCompliance
FeaturedThe mobile growth team's manifesto on links.
Why your campaign URLs are doing too much, doing it on the client, and doing it slowly — and how to fix it in a single afternoon.
22 min read·Jonas Park·May 14, 2026
- 01Why client-side breaks
- 02What edge resolves
- 03The one-link template
- 04Attribution, simplified
Shipping a single-link app launch
8 minDeferred deep linking, end to end
14 minA/B routing your paid traffic
10 minCohort analysis on smart-link clicks
12 minDesigning QR codes that survive print
6 minMoving from Branch to OneLink in a weekend
16 minSub-IDs: one campaign, 200 creators
9 minCookieless analytics that satisfies GDPR
11 min